Which stage typically follows the introductory stage in a product's life cycle?

Which stage typically follows the introductory stage in a product's life cycle?

• A. Introductory stage
• B. Maturity stage
• C. Growth stage
• D. Declining stage

Answer: (C)

After the introductory stage, a product typically moves into the growth stage. During this phase, sales rise rapidly as more customers adopt the product and the market expands. Firms scale up production and distribution, sharpen competitive positioning, and profits often improve as fixed costs are spread over a larger volume. This stage is followed by maturity and then decline, while the introductory stage comes first and focuses on building awareness and trial.

After the introductory stage, a product typically moves into the growth stage. During this phase, sales rise rapidly as more customers adopt the product and the market expands. Firms scale up production and distribution, sharpen competitive positioning, and profits often improve as fixed costs are spread over a larger volume. This stage is followed by maturity and then decline, while the introductory stage comes first and focuses on building awareness and trial.